Interim Manager London

What ‘Small Hook Strategies’ do Interim Managers use to gain a deeper engagement?

Interim Manager. Really keen to hear from the Interim Management community. Regarding what 'Small Hook Strategies' are used in their B2B space when prospecting for new business. After working with an SME in the retail space, (SaaS Business), I was able to build a 'Sales & Marketing Audit Product. Effectively this relies on an initial 1-day engagement/commitment[...]

lean startup

Is the Lean startup model outmoded or does it just need a tweak?

Are our lean startup metaphors outdated? I work with start-ups at every stage of their evolution. It’s exciting, addictive and a positive challenge. But sometimes I wonder whether the lean startup model is creaking at the seams. Let me explain why.   We’re all happy with the concept that The Lean Startup provides a more scientific approach to[...]

Sales and marketing consultant consultancy audit

So what’s the point of bringing in a sales and marketing consultancy?

Sales and Marketing Consultancy?   Having been brought in as a Sales and Marketing Consultant back in December 2015. I undertook just such a review. The company was a really exciting SME with some pretty zippy products. Initial impressions looked good.   But having spent 24 hours analyzing sales process, forecasts, sales messages, and positioning[...]

NED Non-Executive Director the value of a NED

The value of a NED for a technology STARTUP

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.” So said Martin Luther King. And he was right, as you'll undoubtedly discover if you start your own technology company. There are so many issues that a startup needs[...]