Interim Manager London

What ‘Small Hook Strategies’ do Interim Managers use to gain a deeper engagement?

Interim Manager. Really keen to hear from the Interim Management community. Regarding what 'Small Hook Strategies' are used in their B2B space when prospecting for new business. After working with an SME in the retail space, (SaaS Business), I was able to build a 'Sales & Marketing Audit Product. Effectively this relies on an initial 1-day engagement/commitment[...]

Sales and marketing consultant consultancy audit

So what’s the point of bringing in a sales and marketing consultancy?

Sales and Marketing Consultancy?   Having been brought in as a Sales and Marketing Consultant back in December 2015. I undertook just such a review. The company was a really exciting SME with some pretty zippy products. Initial impressions looked good.   But having spent 24 hours analyzing sales process, forecasts, sales messages, and positioning[...]

great leaders following the signposts

Are you following the sign posts?

We are all familiar with levels of attainment from school. You may have even come across Jim Collins’ (Good to Great) approach to the different levels of leadership. In this article, we’ll be concentrating on Level 5. After all, it’s worth knowing where we are headed even if we are at the beginning of the[...]

change management how receptive are you

Traditional definitions of leadership need to change

Traditional definitions of great leadership need to change.  In an agile market, things morph very quickly. Structures no longer follow historic practices. Clients and customers have more control. Therefore, qualities leaders need to demonstrate today are often very different, although the basis is broadly similar. We aren’t necessarily throwing out the baby with the bathwater![...]

NED Non-Executive Director the value of a NED

The value of a NED for a technology STARTUP

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.” So said Martin Luther King. And he was right, as you'll undoubtedly discover if you start your own technology company. There are so many issues that a startup needs[...]