Interim Manager London

What ‘Small Hook Strategies’ do Interim Managers use to gain a deeper engagement?

Interim Manager. Really keen to hear from the Interim Management community. Regarding what 'Small Hook Strategies' are used in their B2B space when prospecting for new business. After working with an SME in the retail space, (SaaS Business), I was able to build a 'Sales & Marketing Audit Product. Effectively this relies on an initial 1-day engagement/commitment[...]

Sales and marketing consultant consultancy audit

So what’s the point of bringing in a sales and marketing consultancy?

Sales and Marketing Consultancy?   Having been brought in as a Sales and Marketing Consultant back in December 2015. I undertook just such a review. The company was a really exciting SME with some pretty zippy products. Initial impressions looked good.   But having spent 24 hours analyzing sales process, forecasts, sales messages, and positioning[...]

sales and marketing audit consultant London

Why you might need a ‘Sales and Marketing Audit’

Sales and Marketing Audit, do I look like a failure? Well before you run feeling smug and confidence, i would suggest just check your self-awareness using these quick questions. If you can answer yes to any of these, chances are you might need some help!   1. Message and positioning 2. Sales process and methodology 3.[...]